Big Seeds

Packaging Redesign

When it comes to breaking new ground in a niche category like in-shell sunflower seeds, the possibilities are typically quite limited. This snack has been a staple in American culture for generations, mainly associated with baseball. But Bigs was determined to shatter these boundaries and make its mark beyond the ballpark, all while staying true to its roots.

Imagine the thrill of extreme sports like skateboarding, dirt biking, and snowboarding. Bigs decided to dive headfirst into this adrenaline-pumping world, using it as a springboard to not only expand its reach but also offer a fresh perspective on baseball. Brands like Monster Energy blazed the trail, creating a vibrant community fueled by attitude.

Bigs underwent a radical transformation, putting flavor at the forefront. The result? A visually explosive design that captures the high-octane energy of youth sports. This redesign is a testament to the brand's "go big or go home" ethos, embracing boldness, and catering to the tastes of energetic, adventurous individuals. The stage is set for Bigs to conquer new horizons and redefine the snack game!